A brief into the Brooklyn Battery Works operation
Brooklyn Battery Works maintains one of the largest inventories of replacement batteries, alkaline and rechargeable batteries, sealed lead acid batteries, battery chargers and accessories for cordless phones, laptop computers, cell phones, camcorders, digital cameras, and more.
They are well equipped to service both individual and wholesale customers, however, after receiving a couple of large wholesale orders, the problem of managing inventories and fulfilling orders started surfacing.
They were using some popular marketplaces and online selling platform which includes channels like ( Jet, Walmart, Groupon, Sears, Rakuten, Amazon, eBay, and Bigcommerce), these platforms put them directly in the path of customers who are looking for similar products with wallet in their hand.
With a splurge in their online sales, they ended up receiving almost 5,00,000 orders a year, fulfilling these order on time and managing the stock availability soon became a bottleneck for a retail giant like Brooklyn Battery Works.
Identifying & structuring the main problem – Customizable fulfillment workflow
They work a particular way and our software should adjust to this need, too. Brooklyn Battery Works daily operation begins by first filtering the orders by selling channel and assigning these orders to a specific fulfillment workforce.
They have allotted a dedicated fulfillment workforce who will fulfill orders only from a specific channel – the below image shows the exact fulfillment workflow
They were dealing with products which cost hundreds or thousands of dollars. As a result, under or over-forecasting demand could cost them a lot.
But inventory management isn’t all about monitoring inventory levels and forecasting demand. There’s also a major need for things like location tracking, sending the right instruction to the fulfillment department, and customer management.
Brooklyn Battery Works were aware that using a traditional way of managing inventory & orders will quickly outpace their growth. They were in need of a robust inventory & order management system that handle every phase of inventory management – all the way from stocking process to fulfilling orders.
That’s when Duygen Ozen stumble upon Orderhive and approach the sales team to narrate the requirements
“The first thing that strikes me about Orderhive is that they can deliver a custom solution for our high-volume business without having us bearing the high-end cost ERP software.”
Solution
Custom ShipStation integration enables Brooklyn Battery Works
- To seamlessly communicate with their third-party fulfillment provider ShipStation
- Easily export designated sales orders to Shipstation
- Automatically filters orders on the basis of selling channels and maintain a sheet for the same
- Handle bundled products
- Sync transfer order & fulfillment status back to the respective selling channels
Automation
Automatic order processing
Setup fulfillment criteria and automatically assign orders from specified selling channel.
Intelligent fulfillment decision
Omnichannel fulfillment execution – Fulfill sales orders from any location ( warehouse, factory, store ) across any customer touch point.
Result
Direct from the Brooklyn Battery Works word
“We ship our orders by using Shipstation, earlier we have to process every order personally each of these takes 10 minutes of our resource time to get processed.
After Orderhive automated the process, the fulfillment workforce gets their assigned orders in a fraction of second. The platform is definitely saving us a ton of time and helping us prevent a ton of mistakes as we no longer had to manually transfer order information.
We recommend Orderhive for both eCommerce & B2B businesses that are wanting to automate their custom order processing workflow.”
