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Understanding Target Audience

Target audience is a particular group of consumers who are most likely to buy your product or services, and they are united by some mutual characteristics, like buying behaviors and demographics.

The more you sharpen your target audience, the more you will be able to understand how to meet the best prospects. You can start with broad categories such as millennials or single dads, but to achieve the best possible conversion rates, you need to get much more comprehensive.

Also by having a clear view of your prospects, you can accordingly know how much inventory is required for different segments of your target audience.

To better understand each of your target audience markets is divided into 4 different segments known as market segments.